Hiring a video editor is often the first thing coaches and founders outsource. It saves hours every week, but only if you hire for the right job. Many people hire an editor when what they actually need is someone to plan, script and publish too.
The short answer: decide what you need (editing only, or strategy plus editing plus publishing), write a short brief with examples you like, test 2–3 editors with a paid trial video, and agree turnaround, revisions and file handover in writing. Rates vary widely by country, experience and volume, so compare quotes for the same brief.
Your options
| Option | What you get | Best for | Trade-off |
|---|---|---|---|
| Freelance editor (marketplace or referral) | Editing of footage you provide | People who already plan and script | You manage everything else |
| Editing subscription | A set number of edits per month | Steady volume, simple needs | Usually no strategy or scripts |
| In-house editor | Full-time focus | Brands publishing daily | Salary, management, equipment |
| Done-for-you content service | Strategy, scripts, editing, publishing, follow-up | Busy experts who sell high-ticket | Higher monthly cost than editing alone |
Compare the trade-offs in more detail in done-for-you content vs hiring an editor.
What to put in your brief
- Platforms and formats (vertical 9:16 for Reels, TikTok, Shorts).
- 2–3 example videos you like, and why.
- Caption style, fonts and colours.
- Length and pacing.
- Turnaround time and how many revisions.
- How files are shared and who owns the final edits.
How to test editors
- Give every candidate the same raw footage.
- Pay for the trial. Good editors rarely work for free.
- Judge on the first 3 seconds, pacing, captions and how well they followed the brief.
- Check communication and deadlines, not just skill.
How editors price
Editors usually charge per video, per minute of finished video, per hour, or a monthly retainer. Prices vary a lot by location, experience and how much the editor adds (motion graphics, b-roll sourcing, thumbnails). Ask for a quote for the same brief so you compare like with like.
Red flags
- No portfolio of short-form vertical work.
- Can’t explain why an edit works.
- Unclear revision policy.
- Wants your account passwords instead of using proper access.
Want it done for you?
HustleGrowthz runs short-form video for coaches, consultants and founders. We research your market, write 30 scripts a month in your voice, edit and publish them on Instagram, TikTok, YouTube Shorts and Facebook, and set up comment-to-DM follow-up that qualifies interested viewers. You record for about an hour a week. It costs $999 a month or $5,999 a year (pricing). See done-for-you content for coaches or book a free strategy call.
Frequently asked questions
How do I hire a video editor for Reels and TikTok?
Write a short brief with examples, test two or three editors with the same paid trial video, and agree turnaround, revisions and file ownership in writing.
How much does a video editor cost?
It varies widely by country, experience, volume and what’s included. Compare quotes for the same brief, and check whether scripts, captions and publishing are included.
Should I hire an editor or a done-for-you service?
Hire an editor if you already plan, script and publish. Choose a done-for-you service if you also need strategy, scripts, publishing and lead follow-up.