For coaches

Content that has the first sales conversation for you.

Coaching is bought on trust. Before anyone books a call, they want to know how you think, whether you get their problem and whether you’re for real. Short-form video answers all three, if it’s consistent and it’s on-message.

The coaching problem

Your clients get results. Your content doesn’t show it.

Most coaches we speak to have the same pattern. Sessions, calls and client work fill the week. Content gets whatever energy is left, which usually means motivational quotes, a reel copied from a trend, or nothing at all for a fortnight.

The result is an account that looks like every other coach’s account. Prospects can’t tell what you specifically do, who it’s for, or why your programme costs what it costs. So they don’t book, or they book and ask for a discount.

The Authority Flywheel™ fixes the input. We decide what you’re known for, write 30 scripts a month that teach it, and publish them on four platforms so the right people keep seeing you. It costs $999 a month or $5,999 a year (see pricing), and we work with coaches in the US, UK, Canada, Australia, Europe and the UAE.

What we write for coaches

Four kinds of content that build trust before the call.

Point of view

What you believe that most people in your space get wrong. This is what makes someone follow you instead of the next coach.

Method

Pieces of your framework explained simply, so viewers can see how you think and what working with you would feel like.

Proof in motion

Client situations (with permission, or anonymised) that show the before, the shift and the after without hype.

Objections

The doubts people raise before buying coaching, answered in public: price, time, “I’ve tried this before”.

From comment to call

The DM system, set up for coaching offers.

A video ends with a simple prompt: comment a word to get a resource. ManyChat sends it instantly, then asks two or three questions you’d normally ask on a discovery call, like what they’re working on and what they’ve tried.

People who fit get your booking link. People who don’t still get something useful, and you stop spending evenings answering “info?” by hand. We set it up and track it weekly, so you can see which topics start real conversations.

Illustration of a typical week, not a client account

Clients on camera

Hear it from them.

250M+
views generated for clients
200+
clients served worldwide

Real clients, on camera, describing the views, followers and leads their content brought in.

  • Jamell

    Real results. Real authority. Real growth.

    Jamell, in his own words, on what changed once his content was running every week.

    • Real results
    • Authority
    • Growth
  • Tracy

    More than views: content that drives business.

    Tracy on how the content brought in sales and leads, not just views.

    • Sales
    • Leads
  • Alex

    180K+ followers. 25M+ views.

    Alex on building a 180K+ audience and passing 25 million views.

    • 180K+ followers
    • 25M+ views
  • Vadym

    200 leads in 60 days.

    Vadym on generating 200 leads in 60 days while his engagement climbed.

    • 200 leads
    • Higher engagement
  • Amy

    1M+ views. 300+ qualified leads. Under two weeks.

    Amy on 1M+ views, 1,500+ new followers and 300+ qualified leads in under two weeks.

    • 1,500+ followers
    • Under 2 weeks
  • Tracy

    Bigger reach. Stronger engagement. More visibility.

    Tracy on the jump in reach, engagement and views.

    • Reach
    • Engagement
    • Views

These are individual clients describing their own results. They are not typical or guaranteed. Results depend on your offer, your market, your effort and many factors outside our control.

Next step

Coaching a high-ticket programme? Let’s look at your content.

Book a free 30-minute strategy call. We’ll look at your offer and your current content, then tell you honestly whether this is the right next step.

Free30 minutesNo obligation