Personal brand content for founders
Your customers are already checking out the founder.
Buyers, partners and hires look up the person behind the company. A steady stream of short videos about how you think and build gives them a reason to trust the business before the first call.
Why founders stay invisible
The company always comes first.
Hiring, product, sales and fires fill every week. Content becomes the thing you’ll do “after this launch”, and there is always another launch.
Meanwhile, the people deciding whether to buy from you are looking you up. A founder who explains the problem their company solves, clearly and often, does part of the sales team’s job before anyone gets on a call.
We take content off your calendar. We write 30 scripts a month from your positioning and research, you record them in about 45–60 minutes a week, and we edit and publish everything. It costs $999 a month or $5,999 a year (see pricing), and we work with founders in the US, UK, Canada, Australia, Europe and the UAE.
Content angles that work for founders
Share how you build, not just what you sell.
The customer problem
The exact problem your best customers had before they found you, explained in their words. It attracts the people who have it now.
The decision
A real decision you made building the company, what you weighed and why. It shows judgment, which buyers and partners trust.
The lesson learned
A mistake the business made, what it cost and what you changed. Honest beats polished.
Contrarian takes
Where you disagree with how your industry usually works, and why your company does it differently.
How it runs
A system that runs while you build.
Each month runs on what the previous one taught us: which angles held attention, which topics led to conversations. You stay on the company; the loop keeps turning.
Position
Decide who it’s for and what you want to be known for. Research the market before a word is written.
Roadmap in 48hProduce
30 scripts in your voice. You record about 45–60 minutes a week; we edit and brand every video.
30 videos / monthPublish
Instagram, TikTok, YouTube Shorts and Facebook, on a consistent calendar, every week.
4 platformsConvert & learn
Comment-to-DM automation qualifies interested viewers. What started conversations shapes next month’s scripts.
Feeds month twoMonth one is mostly setup. From then on, each loop runs on what the last one taught us.
Worth knowing
A note on LinkedIn.
Our standard scope covers Instagram, TikTok, YouTube Shorts and Facebook. Many founders also rely on LinkedIn. LinkedIn publishing isn’t part of the standard service, but the videos we produce are yours to post there too. If LinkedIn is your main channel, raise it on the call and we’ll be straight with you about whether we’re the right fit.
Next step
Building a founder-led brand? Let’s see if this fits.
Book a free 30-minute strategy call. We’ll look at your business and your current content, then tell you honestly whether this is the right next step.