Social media for consultants
Let prospects see your judgment before they ever brief you.
Consulting is bought on perceived expertise. A steady stream of short, sharp videos about how you think lets potential clients qualify you, and themselves, long before a proposal.
Why consultants stay invisible
Billable work always wins the week.
When you sell your time, every hour spent on content is an hour not billed. So content becomes the thing you’ll do “when this project wraps up”, and the next project always arrives first.
Meanwhile, buyers are researching. Founders and operators scroll short-form video too, and the consultant they’ve already watched explain their exact problem has an advantage before the first call.
We take content off your billable calendar. We write 30 scripts a month from your positioning and research, you record them in about 45–60 minutes a week, and we edit and publish everything. It costs $999 a month or $5,999 a year (see pricing), and we work with consultants in the US, UK, Canada, Australia, Europe and the UAE.
Content angles that work for advisers
Show how you think, not what you sell.
The teardown
Take a common decision in your field and walk through how you’d evaluate it. It shows judgment, which is what clients actually buy.
The expensive mistake
A mistake you see businesses make again and again, what it costs and what to do instead.
“What I’d do if…”
Short scenarios that let a prospect imagine you working on their problem.
Contrarian takes
Where you disagree with standard industry advice, and why. Specific beats safe.
How it runs
A system that runs while you bill.
Each month runs on what the previous one taught us: which angles held attention, which topics led to conversations. You stay on client work; the loop keeps turning.
Position
Decide who it’s for and what you want to be known for. Research the market before a word is written.
Roadmap in 48hProduce
30 scripts in your voice. You record about 45–60 minutes a week; we edit and brand every video.
30 videos / monthPublish
Instagram, TikTok, YouTube Shorts and Facebook, on a consistent calendar, every week.
4 platformsConvert & learn
Comment-to-DM automation qualifies interested viewers. What started conversations shapes next month’s scripts.
Feeds month twoMonth one is mostly setup. From then on, each loop runs on what the last one taught us.
Worth knowing
A note on LinkedIn.
Our standard scope covers Instagram, TikTok, YouTube Shorts and Facebook. Many consultants also rely on LinkedIn. LinkedIn publishing isn’t part of the standard service, but the videos we produce are yours to post there too. If LinkedIn is your main channel, raise it on the call and we’ll be straight with you about whether we’re the right fit.
Questions
Social media for consultants: common questions
How should consultants use social media to win clients?
Treat it as proof of judgment, not promotion. Short videos that break down a decision in your field, name an expensive mistake, or walk through how you’d approach a problem let buyers qualify you before a proposal. Consistency matters more than volume: three to five videos a week is a pace most consultants can sustain.
Which social media platforms are best for consultants?
It depends on who buys from you. Founders and operators watch Instagram, YouTube Shorts and TikTok as well as LinkedIn. Our standard scope publishes on Instagram, TikTok, YouTube Shorts and Facebook; LinkedIn isn’t part of the standard service, so many consultants post the same videos there themselves.
Do you replace a social media manager or consultant?
For short-form video, yes. We handle positioning, 30 scripts a month, editing, publishing and comment-to-DM automation, so you don’t need to brief and manage a separate social media manager. You still record for about 45–60 minutes a week.
How much does it cost?
$999 a month or $5,999 a year, in US dollars. That covers the full Authority Flywheel™.
Where are your consulting clients based?
We work with consultants and advisers in the US, UK, Canada, Australia, Europe and the UAE, fully remotely.
Next step
Consulting or advisory offer? Let’s see if this fits.
Book a free 30-minute strategy call. We’ll look at your offer and your current content, then tell you honestly whether this is the right next step.