Life coaching is a crowded field, and people often don’t know what a life coach actually does. Marketing that works makes the transformation concrete and shows who you’re for.
The short answer: pick a specific person and life situation (for example, women leaving corporate careers, or men after divorce), describe their problem in their words, share stories and tools in short videos, and offer a simple way to start a conversation. Avoid promises about outcomes you can’t control.
From vague to specific
| Vague | Specific |
|---|---|
| “I help people live their best life” | “I help new managers stop taking work stress home” |
| “Find your purpose” | “Plan your career change after 40 without starting over” |
Content ideas
- The moment your client knows they need help.
- Myths about change in your niche.
- A small tool they can try today.
- Your process, explained simply.
- Stories from clients (with permission).
Building trust
Video helps people feel how you’d be to work with. Be clear about what coaching is and isn’t, and refer people to licensed professionals for mental health concerns.
Related
Marketing for coaches · How to get coaching clients · Instagram profile optimisation for coaches
Want it done for you?
HustleGrowthz runs short-form video for coaches, consultants and founders. We research your market, write 30 scripts a month in your voice, edit and publish them on Instagram, TikTok, YouTube Shorts and Facebook, and set up comment-to-DM follow-up that qualifies interested viewers. You record for about an hour a week. It costs $999 a month or $5,999 a year (pricing). See done-for-you content for coaches or book a free strategy call.
Frequently asked questions
How do life coaches get clients?
By choosing a specific person and situation, describing their problem in their words, sharing stories and tools through short videos, and making it easy to start a conversation.
How do I make my life coaching niche specific?
Name who you help and the situation they’re in, such as new managers dealing with stress or people changing careers after 40.
Should life coaches make outcome promises?
No. Be clear about what coaching involves and refer people to licensed professionals for mental health concerns.