Texas has some of the clearest social media rules for real estate agents in the country, because the Texas Real Estate Commission (TREC) wrote them with social media in mind. Set your profile up correctly once, and every post you publish can link back to it.
The short answer: under TREC Rule §535.155, any advertisement, including social media, must include your name or team name and your broker’s name in at least half the size of the largest contact information in the ad. On social media, that information can live on your profile page instead of every post, as long as the post links directly to it and the information is easy to notice. If you use a social account as a business website, you also need a link to the IABS and Consumer Protection Notice.
Note: this is general information based on TREC’s published rules and guidance as of 12 November 2026, not legal advice. Your broker is responsible for your advertising, so confirm anything unclear with them or TREC.
What TREC’s rules say about social media
| TREC says | What it means for you |
|---|---|
| “Advertisement” includes all electronic media, including email, text messages, social media and the Internet | Marketing posts, Reels and TikToks are advertisements |
| Ads must include the license holder’s or team name, and the broker’s name in at least half the size of the largest contact information | If your name is in large text on a graphic, your broker’s name must be at least half that size |
| On social media or text ads, this information may be on a separate page or your account profile, if that page is readily accessible by a direct link from the ad and the information is readily noticeable | Put your name and broker’s name clearly in your bio; posts on that profile link back to it |
| When a social platform is used as a business website, the link to the Consumer Protection Notice (CPN) and the completed Information About Brokerage Services (IABS) may be on the profile, or on a page linked directly from it | Add the IABS and CPN links to your bio or link-in-bio page |
Source: TREC’s guide What You Need to Know to Comply With Our Social Media Rules and TREC’s Advertising Rules.
A 6-point TREC checklist for your social accounts
- Bio: your license name or registered team name, plus your broker’s name.
- Size: on graphics and video covers, the broker’s name at least half the size of the largest contact information.
- IABS and CPN: links in your bio or on your link-in-bio page.
- Team names: only use a team name registered with TREC by your broker; it must end in “team” or “group” (TREC FAQ).
- Paid ads: check the ad links to a profile or page that shows the required information.
- Templates: build the broker name at the right size into your design templates.
What Texas agents should post
| Video type | Example |
|---|---|
| Relocation guide | “Moving to Dallas from California: 5 things that surprise people” |
| Suburb comparison | “Frisco vs McKinney: who each one suits” |
| Costs explained | “Texas property taxes: what to check before you make an offer” |
| New construction | “Buying new construction in Houston: why you still want your own agent” |
| Market explained | “What changed in Austin prices this quarter, in 45 seconds” |
| Proof | A real deal story, shared with your client’s permission |
Relocation content works especially well in Texas because many buyers research from out of state long before they call. For platforms and formats, see the best social media for real estate agents and our real estate video marketing playbook.
A weekly plan
| Day | Video |
|---|---|
| Monday | Relocation or suburb guide |
| Tuesday | Costs or process explained |
| Wednesday | Listing video (broker name at the right size) |
| Thursday | Buyer or seller question answered |
| Friday | Deal story or behind the scenes |
Batch-record them in one sitting (here’s how) and turn viewers into conversations with a comment keyword and automatic DM (Instagram lead generation).
Common mistakes Texas agents make
- Broker name missing from the bio, or too small on graphics.
- No IABS or CPN link on a profile used as a business page.
- Unregistered team names in handles or graphics.
- Only posting listings instead of showing local expertise.
- No next step for viewers who are interested.
Want it done for you?
HustleGrowthz runs short-form video for real estate agents and brokers. We research your market, write 30 scripts a month in your voice, edit and publish on Instagram, TikTok, YouTube Shorts and Facebook with your broker details built into every template, and set up DM automation that qualifies buyers and sellers. You record for about an hour a week. It costs $999 a month or $5,999 a year (pricing). See real estate social media management or book a free strategy call.
Sources
TREC Rules, Chapter 535 (§535.155 Advertisements); TREC: What You Need to Know to Comply With Our Social Media Rules; TREC: Advertising Rules, What You Need To Know. TREC FAQ. All accessed 12 November 2026. This article is general information, not legal advice.
Frequently asked questions
Does a Texas real estate agent's Instagram post count as advertising?
Yes. TREC defines advertisement to include all electronic media, including social media and the Internet, when it is designed to attract the public to use real estate brokerage services.
Do I need my broker's name on every social media post in Texas?
Not necessarily on every post. TREC allows the required information (your name or team name and your broker's name in at least half the size of the largest contact information) to be on your profile page or a separate page, if the post links directly to it and the information is readily noticeable.
Where do I put the IABS link on social media?
If you use a social platform as a business website, TREC says the IABS and Consumer Protection Notice links may be on your account profile, or on a separate page linked directly from the platform or profile.
What should Texas real estate agents post?
Relocation guides, suburb comparisons, property tax and cost explainers, new-construction advice, quick market updates, listing videos and client stories shared with permission.